Sep 4, 2019
The third episode of the #BeTheLighthouse Series is all about using your content strategically. Because if you have a solid platform and you have great content but no way to get that content out into the wider world...no one will see it.
It's similar to the whole "If a tree falls in a forest and no one hears it, does it make a sound?" questions that dads (why is it always dads?) are so fond of asking.
Without a strategic plan for your content, it's going to be more difficult to build an audience and create a platform that thrives. So in this episode, we're covering the basics of creating a content strategy.
What's a content strategy? It's a fancy word for a content plan - which is something that lets you know what content you're sharing where, when, and why.
It doesn't take long to create a content strategy, and I'll walk you through that in this episode. But you're not creating just ANY content strategy. Nope, nope nope. You're creating one that works for a Human Design Projector. Because it's crucial that you work WITH your energy at every point in this process, including when it comes to sharing your content.
Get the content strategy doc I mention in this episode with the Projectors in Business Bundle. (It's free!)
For all the links mentioned in this episode, check out the complete show notes: https://www.thatprojectorguide.com/tpl039/